product/market expansion grid

product/market expansion grid
тж. product-market expansion grid марк. сетка развития товара и рынка (представленные в форме таблицы возможности расширения рынка; использование данной сетки позволяет фирме выбрать способ развития рынка и предполагает выбор между следующими стратегиями: более глубокое внедрение на существующий рынок; расширение границ рынка или выход на новые рынки; разработка нового товара для существующего рынка; диверсификация, т. е. предложение новых товаров на новых рынках)
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Англо-русский экономический словарь.

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